Curiosity is a powerful force that drives human exploration and discovery. It compels us to click on that intriguing article, delve deeper into a topic, and seek answers to our burning questions. In SEO, curiosity can be your most potent weapon, but it comes in various intensity levels. Most SEOs believe that curiosity is essential to becoming a successful search engine specialist, but most never embrace any level of it.
Level 1: The Casual Scroller that Read headlines
Picture this: You're casually scrolling through your feed, and something catches your eye. It could be a headline promising a revolutionary SEO tactic or a study revealing the latest search trends. You click on it, your curiosity piqued. This behavior is the most basic level of curiosity in SEO and is also the most common. The interest gets you to stop and take a closer look. You were presented with something and decided to click on a link.
- Do you find yourself often in this scenario, where you're passively scrolling and merely reacting to what's presented to you?
- How often do you ponder how this newfound knowledge applies to your situation?
- Were you actively browsing for information, or was the algorithm of a social network that decided for you?
Level 2: The Egoist Investigator that questions what can affect them
Now, let's increase the curiosity a notch. You've clicked on that article about rewriting all your website titles and descriptions for SEO purposes or whatever piece of information caught your eye. It's a great choice, but here's where things get interesting. You're digging deeper instead of just accepting the data at face value.
- When you notice a trend in search behavior, do you question if it holds for your niche/website/technology instead of just considering it true?
- Are you looking for other information confirming or denying what you just read?
This level of curiosity goes beyond passive consumption; it seeks validation and relevance. It's akin to putting on a detective's hat and investigating how each piece of information fits into your puzzle.
Level 3: The Fearless Innovator
Now, let's talk about the SEO mavericks who take curiosity to the next level. Imagine you're an experienced mid-level SEO professional, solving routine problems day in and day out. But here's the twist: you're actively seeking out new challenges.
- Have you ever thought about crawling a website unrelated to your market to see what insights you might uncover?
- What if you attempted the near-impossible task of crawling a giant like Amazon with Screaming Frog or Sitebulb? (even when such tools are not intended to so so) Could you gain valuable insights from such an endeavor?
- What if you look at the link profile of websites on a taboo industry (like adult content, gambling, or pharmacy) to see how the competitors in the most complex SEO niches are pushing the limits?
This level of curiosity transcends the immediate needs of your business. It's about embracing the unknown, about exploring seemingly unrelated territories to gain fresh perspectives. It's the spark that ignites innovation. It makes you understand things in a way different perspective.
Unleashing Your Inner Curiosity: The Game Changer
Now, let's turn the spotlight on you. How often do you genuinely harness your curiosity? Do you find yourself merely skimming headlines, or are you diving deep into the articles you encounter? And perhaps most importantly:
- How often do you experience spontaneous curiosity about topics beyond your immediate needs?
Here's the kicker: when you cultivate a heightened curiosity and explore diverse realms, you become a problem-solving dynamo. You start thinking differently about your thinking, and that's where the real value lies.
In my experience, both in SEO and life, many individuals barely scratch the surface of curiosity. They click, they consume, and they move on. But you? You need to be content with the shallow waters of interest. You're willing to dive deep, to question, and to innovate.
So, the next time you click on an SEO article, don't just skim it. Could you read it, absorb it, and challenge it? Seek out new knowledge independently and follow those spontaneous sparks. It gives you the edge as a more informed, innovative, and valuable SEO professional or entrepreneur.